Political leaders and health experts who communicate the impact of COVID-19 to the public are just like anyone else. Some hit the mark. Some don’t. Understandable terms, relatable ideas and the confident presentation of useful information are key to delivering a successful message, said UMW Professor of Communication Anand Rao.

And competent public discourse during pandemic-scale events, he said, can mean the difference between life and death.

The lesson, delivered Monday, was part of UMW’s COVID-19 in Context, a series of biweekly lectures that turn the virus holding the world captive inside out, examining everything from its economic impact to its influence on art. Created for current and incoming students who can receive academic credit, and offered for free to all, it’s quickly become UMW’s largest course ever. More than 1,900 registered participants are in 39 states, plus Washington, D.C., and countries across the globe, including Canada, England, France, Switzerland, Japan and Ghana.

“We have been floored by the response,” said Rao, who presented Monday’s course – “Communicating COVID-19: How We Talk About a Pandemic Changes What We Do” – with assistant professor Elizabeth Johnson-Young live via Zoom. Read more.

The University of Mary Washington is a premier, selective public liberal arts and sciences university in Virginia, highly respected for its commitment to academic excellence, strong undergraduate liberal arts and sciences program, and dedication to life-long learning. The university, with a total enrollment of more than 5,000, features colleges of business, education and arts and sciences, and three campuses, including a residential campus in Fredericksburg, Va., a second one in nearby Stafford and a third in Dahlgren, Va., which serves as a center of development of educational and research partnerships between the Navy, higher education institutions and the region’s employers.