When we think about radio, our first thoughts usually jump to its usefulness in advertising the goods and services produced by chamber businesses. Radio has obviously played a fundamental role in aiding our membership reach new customers and promote their businesses, but radio also plays a fundamental role in emergency preparedness and public safety efforts.

Just 10 months ago, Virginians were coming to grips with the full economic cost of Hurricane Irene, a disaster that devastated many Virginia businesses and farms – including many of the Chamber’s membership. Almost a year later, some businesses are still dealing with insurance claims and counting the substantial costs of Irene. With hurricane season having started last month, many business owners are looking forward with some anxiety, given the heavy toll taken by last year’s storm.

However, steps have already been taken in Richmond to help better prepare Virginians for hurricane season and boost economic growth. Last month, Virginia had its first ever Hurricane Preparedness Sales Tax Holiday, a partnership with various state retailers seeking to help families save money while simultaneously preparing for emergencies. Governor Bob McDonnell stated that “The best way to protect yourself and your family is by assembling an emergency supply kit and developing emergency plans for your loved ones.”

Importantly, one item that’s repeatedly recommended for hurricane preparedness is a portable radio, both battery-powered and hand-cranked varieties. This advice comes from the Federal Emergency Management Agency (FEMA) and will help keep communities safe if other forms of news and media are eliminated due to power outages and service disruptions. Radio has long been reliable during natural disasters, making it a must-have item for hurricane season.

The sales tax holiday may have passed, but businesses across Virginia should remain vigilant as we get through hurricane season. We obviously can’t help what mother nature throws at us, but we can always be prepared and stay out of harm’s way.

It’s important that our elected officials in Washington understand the value of radio, for both advertising and public safety. Radio is a business, and like the businesses chamber members run, it has the best chance of thriving when the regulatory environment does not burden it with undue strain and hindrances. A healthy radio business is good for chamber members and good for Virginia.